Branding Australian Seafood - Australian Made/Australian Grown

Branding Australian Seafood - A Guide to Australian Made, Australian Grown for the Australian Seafood Industry

Australian Made, Australian Grown (AMAG) Web site

For more than twenty years, the Australian Made, Australian Grown Campaign has used the famous green and gold logo to help consumers exercise their preference for buying Australian products.

Research released by Roy Morgan shows that Australian consumers want to buy Australian and that more than two thirds consciously do so whenever possible or often.

For more information:

• AMAG Campaign website
• AMAG - Code of Practice
• AMAG - Users Guide

Contact Australian Made Campaign Limited (AMCL) on 1800 350 520

Building Capacity to Promote Australian Seafood Project - Summary January 2010

The ‘Building Capacity to Promote Australian Seafood Project’ is an initiative of Seafood Services Australia (SSA) and Seafood Experience Australia (SEA). The project is jointly funded by SSA and the Australian Government Department of Agriculture, Fisheries and Forestry (DAFF) under its Promoting Australian Produce Program (PAP).

There are three elements of the Building Capacity to Promote Australian Seafood project. For more information download the Project Summary January 2010 PDF .